Fifty percent (50%) of net profit from the sale of all Love Your Melon products is given to support charitable programming through the Love Your Melon Fund and our nonprofit partners. Since 2012, we've given $6,184,565 and 160,524 beanies. The Love Your Melon Fund is powered by The Tides Center to maximize impact in the lives of children battling cancer. Our nonprofit partners support the fight against pediatric cancer, create therapeutic experiences, and fund programming initiatives for children and families battling cancer.